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Social media · Marketing design · Brand identity · 2023 to 2024

Heritage Decor social campaigns

A steady stream of social media creatives for Heritage Decor and Heritage Ply that sells doors, flooring and plywood through mood and craft rather than hard selling.

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Client
Heritage Decor
Role
Graphics designer
Year
2023 to 2024
Period
August 2023 to March 2024
Channels
Facebook pages for Heritage Decor and Heritage Ply
Disciplines
Social media, Marketing design, Brand identity
Tools
Photoshop, Canva, Meta Business Suite

The brief

Heritage Decor and its plywood brand Heritage Ply needed regular posts that looked like they came from one premium brand, whatever the product, campaign or occasion.

A visual language

I built the feed around warm, sunlit interiors and close-ups of wood grain, with a consistent caption style: a short line in white and a second line in italic orange, such as “Patterns That Lead the Space” or “Strength in Every Panel”. The same treatment carries across doors, flooring and plywood, so every post is recognisably Heritage.

  • Patterns That Lead the Space
  • The Edge of Every Space
  • Lines That Build Design
  • Every Detail in Place
  • The Point of Touch
  • International Labour's Day greeting
  • Buddha Purnima greeting
  • Democracy Day greeting in Nepali
  • Patterns That Lead the Space, flooring
  • Lines That Build Design, shelving
  • Mother's Day greeting
  • The Pause Between Spaces
  • Nepali New Year 2083 greeting
  • Built to Hold Bold Ideas
  • Grain That Guides the Eye
  • Strength in Every Panel
  • Floors That Speak Texture
  • Doors That Invite Light
  • Ram Navami greeting in Nepali
  • Precision Meets Creativity
  • Where Design Meets Daily Life
  • Framing Everyday Moments
  • Setting the Tone of the Room
  • Eid ul-Fitr greeting
  • Precision You Can Trust
  • Did you know? Solid doors improve privacy
  • Comfort in Every Step
  • Layers of Strength, plywood
  • Yomari Punhi greeting
  • A Statement of Style
  • Heritage Plywood, backbone of good design
  • Did you know? Heritage flooring can reduce noise
  • Heritage Doors, the path of style
  • Floors in Motion
  • Crafted for Creativity
  • Doors That Tell a Story
  • Heritage Plywood layers give strength
  • Nature Meets Home
  • Gateway to Your World
  • Heritage Plywood, build your imagination
  • Heritage Flooring, patterns that speak
  • Did you know? Heritage plywood can carry heavy loads
  • Unmatched Durability, Trusted Quality
  • Strong, Stable, Consistent
  • Bring Timeless Beauty Home
  • Heritage Flooring makes your space feel cozy
  • Trust Heritage Solid Doors
  • Did you know? Plywood is stronger than steel

Series and occasions

Alongside product stories, recurring series give the feed rhythm: “Did you know?” posts explain product benefits like noise reduction, privacy and load strength, and festival greetings for Buddha Purnima, Democracy Day, Yomari Punhi, Ram Navami, Eid and the Nepali New Year keep the brand present in its community.

What was delivered

  • Social media post design
  • Product storytelling series
  • “Did you know?” explainer posts
  • Festival and occasion greetings